With the RED HOT CM Punk's angle, why Raw's rating is still down?

The WWE lately comes up with probably the best storyline of the decade, that is, CM Punk leaving the Money in the Bank PPV with the WWE title and says bye bye to the WWE because his contract expires. Later, the other edition of Monday Night Raw gives us a tournament to determine the new WWE Champion which Rey Mysterio won after beating The Miz. However, Triple H, the new COO, forces the newly crown WWE Champion Rey to defend the title against John Cena in which Cena beat Rey for the WWE Champion. Later, it is revealed that CM Punk has already re-signed his contract which leaves us TWO WWE champions: CM Punk, John Cena. This storyline has caught many fans' attention because we were perplexed whether CM Punk leaving is real or unreal. It makes wrestling become cool again. 

However, one interesting point also occur. Why does the rating not increase? Raw still receive a disappointing 3.3 or 3.4 rating. 

One explanation is that it is summertime and people are on holiday.

Second, on Monday night, Raw has to compete against ESPN NFL.

Third, blame it to the lack of creativity in the midcard division. Besides CM Punk, John Cena, what are other superstar that grab your interest not to switch channel? Well, not so many right? The tag team and divas division are in a poor shape as ever, poor performance, boring storyline. Do you think the Attitude Era (1998-2001) would be successful with only Stone Cold, The Rock? Of course no. We had incredible superstars such as Kurt Angle, Mick Foley, Chris Jericho, The Undertaker, Kane. The tag team division consisted of the Hardy Boyz, Dudley Boyz, Edge & Christian, which wow us week in and week out with their exciting tag team match. Back to this current era, when you a tag team match, you can't help but changing the channel. Why?? Because it's downright boring. There is nothing interesting to watch. You would switch to other channels to see what other channel shows and switch back for the main event or just watch the 15minute video in youtube.

With only John Cena and CM Punk, there is no way in hell that the old glory day is back. The WWE needs to rebuild its midcard, Tag Team division, Divas division to captivate the fan, prevent them from switching channel. Furthermore, refreshing the product, building more stars, creating more intriguing storyline, perhaps bringing back some old star are some of the works the WWE has to do. It has a lot of things to do because the WWE has long forgotten about these parts which it only finds itself to blame. We, as a fan, are craving for more interesting storyline and the product.